Buy Like a VIP
A credit card can be more than a convenience, it can be a symbol of status and the key to a more rewarding lifestyle.
Theater of the Mind
When you’re introducing an all-black credit card, what better way to break through than beginning TV commercials with an all-black screen and engaging viewers’ imaginations.
Current cardholders and customers were invited to experience new benefits and a new level of status.
Online and Print
VIP treatment doesn’t necessarily mean exclusivity. Everyone was invited to experience the new rewards, service and money-saving rates that come with this new card.